BERNAMA, RTM COLLABORATION ENHANCES DELIVERY AHEAD OF HAWANA - BERNAMA CEO
KUALA LUMPUR, June 13 (Bernama) -- The joint effort between the Malaysian National News Agency (Bernama) and the Broadcasting Department (RTM) in successfully organising a talk show in conjunction with the National Journalists' Day (HAWANA) celebration this year should be continued.
Bernama chief executive officer Datin Paduka Nur-ul Afida Kamaludin said the close collaboration between Bernama and RTM through the combination of presentation styles of both parties in SPM x AKM (Selamat Pagi Malaysia and Apa Khabar Malaysia) programme has breathed new life into the approach to delivering mainstream media content.
"It is more interesting when the approaches of RTM and Bernama are combined into SPM x AKM. That is what we feel needs to be continued this year, not to mention HAWANA being held in the federal capital. I think it is only right that programme like this should be continued," she said.
She was speaking to reporters after appearing as a guest on SPMxAKM programme titled “Journalism in the New Era: Embracing AI, Safeguarding Ethics", in conjunction with HAWANA 2025 which was broadcast live by BernamaTV and RTM from the World Trade Centre Kuala Lumpur (WTC KL) here, today.
Director-General Datuk Suhaimi Sulaiman represented RTM as a guest in the programme.
Nur-ul Afida said the collaboration opened up an opportunity for both organisations to work together not only technically, but also in the provision of content and other broadcasting elements, thus reflecting the strength of two major brands under one ministry.
"RTM and Bernama are both under the Ministry of Communications. So as sibling organisations, I believe we can show how the results can be more effective and interesting when two big brands work together," she said.
In concurring with her view, Suhaimi said the collaboration between RTM and Bernama is a strategic relationship that strengthens the country's information delivery ecosystem.
"This partnership is very strong and is a good collaboration because we not only work together in the field but also across radio, television and digital platforms. When many thinkers come together, the result is something good in terms of quality content, relevance and is capable of attracting the interest of various strata of society," he said.
Themed "Journalism in the New Era: Embracing AI, Safeguarding Ethics", the three-day HAWANA 2025 celebration until Sunday, organised by the Ministry of Communications with Bernama as the implementing agency, officially opened today.
Earlier in the talk show, Nur-ul Afida said the theme was chosen after taking into account the views of Communications Minister Datuk Fahmi Fadzil that in today's digital era, there is a need for a theme that is closely related to the current situation, and artificial intelligence (AI) is one of the important elements that must be given attention.
"This theme was adopted not only to raise awareness among journalists about the role of AI in facilitating work, but also to emphasise the importance of ethics as a key tenet in carrying out their duties," she said.
Suhaimi, on the other hand, said journalists need to practice a responsible attitude in using technology, including AI, in line with the principles of journalistic ethics and awareness of its impact on the audience.
"When we talk about ethics, I prefer that we use the word responsibility. We need to feel responsible when using technology. Just like mobile phones, it can be used for good or bad purposes. So, as journalists, we have to use AI for the right purpose, responsibly," he said.
May 29 was gazetted as National Journalists' Day in conjunction with the publication of the first edition of the Utusan Melayu newspaper on May 29, 1939, to celebrate the contributions of industry players who have become a medium in shaping the minds of an informed society.
-- BERNAMA
